Two-thirds of Londoners against surge pricing for minicabs

A total of 69% of London adults oppose the use of surge pricing – the Uber policy of increasing prices when demand is high, according to a new study.

The independent YouGov survey released today (22 February) also found that 43% of London Uber users surveyed complained that the minicab drivers didn’t know any good shortcuts, suggesting they take busier, slower routes. Over a quarter (26%) also admitted they didn’t think drivers attempted to avoid traffic.

Joseph Seal-Driver, managing director of car sharing service DriveNow UK, commented: “Londoners are clearly fed up with being charged over the odds to get around town. We want to make it clear to everyone that there isn’t a one-size-fits-all solution; London is full of transport options that allow you to get to where you’re going quickly, and for a fair price.”

In response an Uber spokesperson said: “Dynamic pricing allows Uber to make more cars available in times of high demand, ensuring that the 1.5 million Londoners who use the app can always push a button and get a ride. The fare increases in a particular area only when the number of people trying to book a car is greater than the cars available. This real-time response encourages drivers to go to these areas and fares decrease when they do so. Fares are fully transparent in the app and users are required to confirm dynamic pricing before they can book a trip. However, you can choose not to accept the price and select ‘notify me when surge ends’ to be sent a text when fares are lower.”

Source; FleetWorld

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