![Taxi Tribute Ale](https://www.westernmorningnews.co.uk/images/localworld/ugc-images/276272/Article/images/25888740/9351179-large.jpg)
The campaign informs taxi users where they can pick up a pint of the traditional Cornwall favourite in the capital, without the need to take a ‘five hour cab ride’ down to the South West.
The eye-catching purple exterior will stand out amongst the hustle and bustle of the city centre traffic, while the interior tip seat adverts feature a handy map, directing passengers to their nearest thirst-quenching pint of Tribute.
St Austell beers are now available in over 350 pubs and bars within the M25.
Its unique purple-coloured branding and bottles help set it apart from the competition.
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“This campaign will help introduce Tribute to more consumers in the capital while also giving practical advice on where in London you can enjoy a pint of this Cornish classic.”