The campaign informs taxi users where they can pick up a pint of the traditional Cornwall favourite in the capital, without the need to take a ‘five hour cab ride’ down to the South West.
The eye-catching purple exterior will stand out amongst the hustle and bustle of the city centre traffic, while the interior tip seat adverts feature a handy map, directing passengers to their nearest thirst-quenching pint of Tribute.
St Austell beers are now available in over 350 pubs and bars within the M25.
Its unique purple-coloured branding and bottles help set it apart from the competition.
“This campaign will help introduce Tribute to more consumers in the capital while also giving practical advice on where in London you can enjoy a pint of this Cornish classic.”