Taxi Tribute Ale

St Austell Brewery has launched a London-based taxi advertising campaign, promoting their flagship beer Tribute Cornish Pale Ale.
The full livery advertising campaign will run for 12 months on taxis across Central London.

The campaign informs taxi users where they can pick up a pint of the traditional Cornwall favourite in the capital, without the need to take a ‘five hour cab ride’ down to the South West.

The eye-catching purple exterior will stand out amongst the hustle and bustle of the city centre traffic, while the interior tip seat adverts feature a handy map, directing passengers to their nearest thirst-quenching pint of Tribute.

St Austell beers are now available in over 350 pubs and bars within the M25.

 Tribute Cornish Pale Ale is a traditional South West favourite, as well as being one of the fastest growing premium cask ale brands throughout the rest of the UK.

Its unique purple-coloured branding and bottles help set it apart from the competition.

 St Austell Brewery marketing and communications director, Jeremy Mitchell, said: “London is a key market for our beers and it is very exciting to see Tribute being advertised on the iconic London taxis.

“This campaign will help introduce Tribute to more consumers in the capital while also giving practical advice on where in London you can enjoy a pint of this Cornish classic.”